What is the marketing group at Quicken Inc thinking of?

Chris_QPW
Chris_QPW Member ✭✭✭✭
edited March 12 in The Water Cooler
I started Quicken today and got the ad for 40% off for Quicken "to save at tax time".
Click on the "Learn More", and it takes you to a web page ad, to buy it.

You read the fine print at the bottom or the web page it takes you to, and it says it is for the first year only.

Which means that anyone viewing the ad can't make use of the discount because they already have Quicken!

Some screenshots:




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(I'm always using the latest Quicken Windows Premier subscription version)
This is my website: http://www.quicknperlwiz.com/

Comments

  • Rocket J Squirrel
    Rocket J Squirrel SuperUser ✭✭✭✭✭
    Well, if you click Renew Now, it does show a discount and specifically mentions existing subscribers. So I think the footnote is wrong.

    Quicken user since version 2 for DOS, now using QWin Premier Subscription on Win10 Pro.
  • Chris_QPW
    Chris_QPW Member ✭✭✭✭
    Thanks.  I didn't actually go that far.
    Signature:
    (I'm always using the latest Quicken Windows Premier subscription version)
    This is my website: http://www.quicknperlwiz.com/
  • Chris_QPW
    Chris_QPW Member ✭✭✭✭
    Well out of curiosity I did go farther:

    Signature:
    (I'm always using the latest Quicken Windows Premier subscription version)
    This is my website: http://www.quicknperlwiz.com/
  • Mdecks
    Mdecks Member
    edited February 12
    I agree with the sentiment of this original comment. The ad tricks new people into buying the "crack". Then it is insulting to those of us who have been using it for 20+ years! I'd like to see Quicken go back to not requiring annual fees just to download my data. I am ok with the fee every three years or so when I want the latest and greatest.
  • Chris_QPW
    Chris_QPW Member ✭✭✭✭
    Mdecks said:
    I agree with the sentiment of this original comment. The add tricks new people into buying the "crack". Then it is insulting to those of us who have been using it for 20+ years! I'd like to see Quicken go back to not requiring annual fees just to download my data. I am ok with the fee every three years or so when I want the latest and greatest.
    First off, I was thrown off by the fact that the note said that it was for new users only.  That is a mistake on Quicken Inc's part, because as it was pointed out in @Rocket J Squirrel's post if you actually select "Renew now" it is for existing users.

    Second off, there isn't any way that Quicken Inc is going to go back to the old pricing model.  This one is clearly working for them.  They are getting more money and have proven that people will pay.
    Signature:
    (I'm always using the latest Quicken Windows Premier subscription version)
    This is my website: http://www.quicknperlwiz.com/
  • splasher
    splasher SuperUser ✭✭✭✭✭
    This stupidity is not unique to Quicken.  I got a letter today from a national retirement group urging me to sign up for "Automatic renewal" to get a 25% discount even though several months ago I sent in a multi-year membership fee, but they would debit me on 12/1 automatically.

    -splasher  using Q since 1996 -  Subscription  -  Win10
    -also older versions as needed for testing
    -Questions? Check out the  Quicken Windows FAQ list
  • Chris_QPW
    Chris_QPW Member ✭✭✭✭
    Well, there was the fact that they offered me this discount when I can't take advantage of it because I'm not close enough to the end of my subscription, but that comes under the "blanket email that doesn't check details" kind of thing.  What I was really thinking about when I posted this was, I thought this was another of the "bait and switch" where they announce a discount to everyone, and then restrict it to just new users.

    This was announced by email, so I had to be an existing user, and it was only for existing users, so they got that part right.
    Signature:
    (I'm always using the latest Quicken Windows Premier subscription version)
    This is my website: http://www.quicknperlwiz.com/
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