New wdw's 10 system

I had a wdw 7 computer that crashed. I got another one with wdw 7 and downloaded Quicken 13 in order to convert my older Quicken 08 files. That was working great.
Now I have purchased and set up a brand new wdw 10 computer. I downloaded Quicken 13 and installed the patch. But every time I try to open it, on new system, it errors saying

c:\program files (x86)\Quicken\qw.exe. And....The application has failed to start because side-by-side configuration is incorrect. Please see the application event log or use command-line sxstrace.exe too for more detail.

Needless to say, I don't know what this means.
Any suggestions on this.
Does Quicken 2013 work on WDW 10? If so not sure wht is wrong.

Thank you for the expert advice.