Difference in Renewal Pricing

I'm using Qhicken Deluze 2020 and was notified that my account must be renewed. The notification said "Quicken Deluxe ($51.99/year) Renews on Feb 09, 2021." When I view the available plans on Quicken's Web site at https://www.quicken.com/compare, Quicken Deluze can be purchased there for $46.79. Why the difference? If I purchase via the Web site versus via my account within Quicken, will everything in my account roll over to the new version seamlessly?

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