For Quicken Deluxe, that site says “Additional fee, starting at $9.95 per month.” I was trying to recall how long following the Direct-connect “upgrade” we were supposed to get that service for free.
The “free” is for Premier and above for the limited number of payments. Deluxe pays the monthly fee if you wish to use it. It is more economical to purchase Premier than Deluxe + the monthly bill pay fee.