Quicken renewal costs and discounts

My Quicken Premier membership is set to renew in a few days, and I just noticed the annual cost has increased to $83.88.  When I switched to the online membership (reluctantly) 2 years ago I paid $128.98 for a 2-year membership ($64.49 per year).  Prior to that, when you could buy Quicken every three-years, I paid $75.16 ($25.05 per year) for 2017-19, and that was for Home and Business, which is more expensive. Prior to that I paid $57.96 ($19.53 per year) for 2014-16 for Home & Biz. 

I have two questions: 1) why have the rates increased so much?  and 2) are there renewal discounts available for loyal customers? 

I have been a Quicken customer since 2001, and really have concern with how much rates have increased, especially considering how many more bugs/issues there are now, which Quicken seems to rely on users to identify after each release.  If the service was better, and there were not as many recurring issues, I would not be as frustrated, but the fact is I had far fewer issues prior to Quicken mandating online renewal memberships, and when the cost was 25% of what it is now.  Does not make sense.  Any insight would be appreciated.   Maybe @Quicken Anja has some information that would be helpful?  Thank you.