Black Friday Sales

@retird I’m not sure what this has to do with Black Friday pricing or discounts (and lack thereof), but…

Aquiline has owned Quicken for the past four years. They acquired the company from a different private equity company, H.I.G. Capital, who acquired Quicken from Intuit in 2016. Quicken senior management has stayed largely intact since the exit from Intuit.

As seen in your link to Aquiline, they own about 130 different companies, and it’s not unusual for these private equity companies to buy and sell brands. When Aquiline bought Quicken in 2021, their stated goal was to continue the work started under H.I.G. to modernize the products, enhance features and grow the customer base. Indeed, in recent years we’ve seen the launch of the Quicken LifeHub product, and the expansion of the Quicken Simplifi product.

Aquiline might sell Quicken for any number of reasons. (a) They may feel they have applied their expertise and achieved what they set out to when they bought the company, and now it’s time to sell to another equity company with different expertise for the next chapter. (b) Quicken might not be performing up to their expectations/goals for growth, and they want to sell it to a holding company better suited to the revenue and growth they foresee. (c) They may want to make new or larger acquisitions, and they want to sell a few of their current holdings to have capital for acquisitions. (d) Quicken might require an infusion of additional funds in order to launch more new products to expand their customer base and revenues. (e) CEO Eric Dunn has been involved with Quicken for 40 years and may be planning to retire, and a different equity company might be better positioned to guide Quicken through a phase of leadership turnover. And that’s just a few scenarios; there could be many other reasons for Aquiline to explore a sale of Quicken.