An Update from Eric Dunn [CEO] [July 2025]

Quicken Jasmine

Dear Quicken Classic User,

It’s time for my summer letter. Quicken Inc. continues to be both a successful business and a company that works hard to live up to its motto of “Do things right and Do the right thing.” We operate out of our three locations (Menlo Park, CA; Tucson, AZ; Bangalore, India) and support a community of well over 2 million subscribers. It’s been a fun year with several new products recently launched as well as significant enhancements to Quicken Simplifi and Quicken Classic. We’ve also made steady progress on banking connectivity and Customer Care, two areas that matter a lot to our users, and we’re making careful but effective use of AI. I’ll report on all these below.

New Products

Quicken LifeHub has been available for over six months, and I’m pleased to report that we have “struck a chord” with this new offering. LifeHub is a secure, easy-to-use place for users to store life’s essential information, both for estate planning and to help keep a complex family organized on an ongoing basis. We heard the early feedback and responded quickly with a mobile app, easier data entry, and many new items, such as boats and prescriptions. We are committed to continuing to improve LifeHub in the months and years ahead.

Quicken Business & Personal was released at the beginning of the year, and again, we feel like we have struck a chord by providing an inexpensive and easy-to-use mobile/web software tool for individuals who need to manage business activities as part of their financial life. Customers have been particularly appreciative of the invoicing, invoice payments, and client and project tracking capabilities. We’re working to further extend these areas while also adding top-requested functionality such as estimated tax calculations.

Note that we are continuing to support and extend Quicken Classic Business & Personal for the Windows and Mac platforms. For example, we will soon be bringing an end-to-end invoicing system with integrated invoice payments to Quicken Classic Business & Personal for Mac.

Quicken Online Backup is an integrated online backup service for Quicken Classic that we launched in the fall of last year. Some of you may remember the third-party online backup service that Quicken offered in the past: by comparison, the new Quicken Online Backup is faster, more reliable, better integrated, and a lot less expensive! We’re pleased with how this new service is performing and will continue our work to maintain its strong performance.

Quicken Simplifi and Quicken Classic

Quicken Simplifi continues to be the top choice for new users choosing a Quicken product, and we’ve been hard at work to make it even better. Just this month, we released a major update to Spending Plan, Simplifi’s modern, easy-to-use take on budgeting. The update significantly improves the UI and simplifies getting started. Earlier in the year, we made a retirement planner available in Simplifi and also added new capabilities that allow users to export tax data to tax preparation software. This month, we’re releasing persistent reports settings, a much-requested user request, and have added new mobile device widgets for investments. Finally, I mentioned in my last letter that we were introducing an account-to-account funds transfer capability to early access users; we have continued to work on this feature, which now allows transfers to brokerage as well as bank accounts as the next step toward widely deploying this capability.

The Quicken Classic products remain our flagship offerings. On the Windows platform, we have just completed a major upgrade to how memorized transactions and categorization work, including all-new transaction rules and a refreshed user interface. Fellow Quicken Windows users: if you haven’t seen this yet, you’re going to like it! Quicken Mac users now have access to real estate prices through Zillow and modern invoicing for the Business & Personal version. Both products now support Quicken’s built-in Online Backup and will soon be switching to our new Bill Manager services, which will improve bill delivery and payment reliability with bank-grade technology. (A mea culpa here: I personally drove the decision 5 years ago to adopt our current, and then unproven, Bill Manager technology. It was delightfully fast and simple when it worked, but it didn’t work reliably enough. With the changes this year, we will be back on proven technology for these services. I am sorry for the bad choice.)

In Customer Care, we remain focused on providing our Care agents with the right training and tools so that we can field your calls and messages quickly and provide accurate answers. We’re thoughtfully introducing modern AI technologies to improve how we route calls, to assist agents in real time, and to improve the quality of our help content and chatbot sessions. Our goal with AI, as with all the technology we use in Customer Care, is to provide faster, more accurate answers and to offer better Care coverage outside of our standard call center hours.

We are also applying AI technology in several areas within our products. We have been using AI and machine learning for some time to improve the automatic categorization of downloaded transactions. This year, we have applied generative AI technology within Quicken LifeHub with our conversational “Quicken Assist” tool, and more recently with “Smart Add,” which automatically recognizes and auto-enters scanned or photographed documents. More to come across our products!

Lastly, we are continuing our work to improve banking and brokerage downloads. As we migrate more of our connections to Express Web Connect+ (using the OAuth standard), we have seen our download success metrics improve. In Quicken Simplifi and Quicken Business & Personal, we have also expanded the footprint of financial institutions we connect to by working with two additional connectivity technology partners.

As you can see, we have been busy. We recognize that we still have more work to do to fully live up to your expectations, but it has been gratifying to make progress in so many areas.

Thanks for being part of the Quicken family!

Eric Dunn
CEO, Quicken Inc.