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Annual Increase in Quicken Costs?

DDrex

I am a Quicken Premier user and have been since the 1990s. Am I imagining it or was the subscription price in 2022 was $51.99 and now it is $101.88, nearly double? That seems like a crazy increase in 4-years. I track my investments separately. So, I only use it to track expenses—not worth $102/yr. I guess I'll no longer track expenses via Quicken and avoid the $102 for Quicken. Is everyone else seeing this nearly doubling in price in just 4-years?

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Accepted answers

jacobs

Yes, Quicken Classic prices have increased considerably, at more than double the rate of inflation, in recent years.

But…

If you only use Quicken to track expenses, then perhaps you could be perfectly happy with Quicken Deluxe instead of Quicken Premier. That costs your cost by about 24%. Then, if you can time your purchase to when you can fiddle a Quicken subscription on sale at a retailer, you can likely bring your cost down to around what you were paying years ago. Best Buy, NewEgg, Walmart, Amazon, and others sometimes have subscriptions as low as $40; often this is around Black Friday, but may occur at other times of the year as well.

No one outside the boardroom at Quicken understands why they've increased prices repeatedly by such significant amounts. Perhaps they evaluated what else is on the market and felt they were under-priced. Perhaps they feel most long-time customers will continue renewing, and the higher revenue more than offsets the loss of a small number of customers. Perhaps it reflects actual higher costs for programming talent and cloud/online services. Perhaps the higher prices for Quicken Classic are designed to drive new users to their online Quicken Simplifi product, which they clearly feel is the future of the company. We don't know… and they aren't going to share their sales & marketing strategy with us!

So each of us has to try to make a judgment — based not on past prices and rate of increase but on whether we derive enough benefit and value from Quicken to be worth paying the price for the next year.

I am a Deluxe user and in the past two years got it from Newegg on sale + coupon for $35. At that time BestBuy and Walmart also had it for $41 sale price. Such sales may stick around for a week or sometimes just a day or two. Make sure it does NOT say "New Subscribers Only" as those go on sale more frequently.

All comments

jacobs

Yes, Quicken Classic prices have increased considerably, at more than double the rate of inflation, in recent years.

But…

fred1469

This is kind of bold for Quicken to do based on the DOZENS & DOZENS of customers with problems that appear to me, at least, to be BUGS IN THE PROGRAM. FYI: My problem has not been resolved since it was reported to them the first week of December 2025. They say they're aware of it and are working on it. REALLY??

HardDriver

More than double inflation. That's an understatement! Just got my renewal notice email for my Personal and Business subscription and its up ~5x inflation from last year. How do they justify such a large increase? Isn't AI supposed to increase productivity and lower costs? I hope AI eats Quicken alive. The product is OK but could be better. I am tired of their gouging and parasitic business practices. Value proposition worked before the subscription model and has waned ever since.

Chris_QPW

https://community.quicken.com/discussion/comment/20552803#Comment_20552803

My prediction is that not only will AI not even touch desktop personal finance software, what it does touch will become more expensive, not cheaper.

They aren't going to pump trillions of dollars into something and not try to get their money out of it. It already starting to happen. The free services are the hook; they are already starting to charge for the services just like they have done with everything that came before it. And people will put in pretty much useless "AI" in things to justify raising the price. I have already seen this in some of my Google and Microsoft services.

dmccubbi

I have been using Quicken since 1988. The latest cost increase (now $88/year) is too much, so this will be my last year.

ubaron

I've been using Quicken since 1992. Over the years I agreed to pay more and more for the privilege to use the product, but this time Intuits successfully pushed me away.

I just cancelled my annual subscription.

Bye Bye Quicken…

NotACPA

Intuit hasn't owned Quicken for almost 10 years.

And since we're other users, what you say/do has no impact upon us.