The past couple weeks I have been getting a barrage of emails which actually appear to be real that are offering Quicken subscriptions at a 60% discount. My instincts seem to indicate this is significant in a not-so-good way.
50%-60% off mobile and web subscriptions at quicken.com. That rate is good for one year.
Those discounts are for Simplifi subscriptions. It looks like they are downplaying the "Simplifi" name and emphasizing "Web and Mobile" as opposed to "Classic Desktop.'
At the bottom of the page I noticed that a Quicken Premier (desktop) subscription was 47% discounted. Again, one year, new subscriptions only.
Here it is again. They are getting desperate. This is a very sad condition for what used to be a great product.
As you were previously told, this is for Simplifi … NOT the desktop product.
Nota, what difference does the product make? This shows they are needing to sell. Sales make income.
"They are getting desperate."
"This shows they are needing to sell."
More likely: it's timely marketing. Folks are thinking about their tax returns now, with some pondering how they do their personal finances in general as a result.
Ever notice how, every year, the financial products like tax software (TurboTax, H&R Block, etc.) and Quicken have their sales around tax time? I've taken that opportunity a few times to purchase Quicken renewals from Best Buy or Newegg for much cheaper than Quicken's own offers.
This is for Quicken Simplifi as is shown in the ad. 50%-60% off for 1st year new subscribers is not uncommon at all as Quicken Classic is offered at about the same discounts for 1st year new subscribers a few times a year, as well. These kinds of discounts have been occurring for as far back as I can remember.
And this is a marketing strategy that is common for many other types of software, both subscription and non-subscription. The most common instances that I encounter (other than for Quicken) are with NOLO's DIY legal docs software and a variety of tax filing softwares (i.e., H&R Block, TurboTax, etc.).
The marketing thinking is that of those who bite and newly subscribe there will be some percentage who will end up being long-time subscribers well into the future and these repeat subscribers will largely have to pay the list price or at best a much smaller discount. And those repeat subscribers are very profitable for those companies.
