How do I make a Rule?

@gwpotter As Jasmine says above, this is a problem you can't fix yourself in Quicken, because your financial institution is sending the transaction without any Payee — which is a no-no. Only they can fix that… and without having some Payee, it's impossible to build a Renaming Rule to rename the Payee and/or a QuickFill rule to set the proper category.  

True enough… things change. And sometimes, the more things change, the more they're the same.

In this case, it looks like we can give a pass to both Quicken and Intuit. In your screenshot of the Transaction Inspector window, it shows the "Statement Payee" is blank, and that field is exactly what is being sent from Schwab. I don't know if the financial advisor is submitting data improperly formatted to Schwab, or if Schwab is doing something wrong with your advisor's data, but you'll need to pursue it from that end. Good luck. 

Or just reconcile yourself to enter this Payee manually. Create a QuickFill rule for the Payee "SignatureFD" with the category you want. Then when one of these transactions comes in, click on it, press Return to open it for editing, press Tab to move to the Payee field, type the first few letters of "Signature" and when it pops up in the menu of matches, press Return to select the Payee with the QuickFill rule for the Fees category, and Return again to save the modified transaction — probably about 7 keystrokes and 5 seconds. Assuming there aren't a huge number of these transactions, it might settle in as a tiny little annoyance each month.

I can’t help advise on Schwab versus Fidelity for use with Quicken.  I’d only note that things are ever-changing, so which one has worked best in the past may or may not remain the same in the future.

I am just a fellow Quicken Mac user, so I’m not limited in anything I can say here. But as someone who has no accounts with either Schwab or Fidelity, I don’t feel I'm in a position to offer an opinion on one versus the other.

Schwab’s Quicken connectivity went through a rather painful transition a few months ago, and you should want to hear from people who invest with Schwab if those problems are in the rear view mirror. And ideally hear from users who have accounts with both Fidelity and Schwab, who can compare how they both work with Quicken.

I'm sorry you feel my input on your Schwab situation is "useless". I understand it can be frustrating to get both Quicken and a financial institution saying the other is to blame. Based on the information you shared previously, it seemed apparent that the fault lies with Schwab in this case, because the Quicken Transaction Inspector shows a blank "Statement Payee" — which shows what Schwab is transmitting to Quicken. I suggested following up with Schwab, and trying to get a Tier 2 support person who is familiar with Quicken, because they should be able to look to see what they are sending in OFX format and see the problem.

I was just trying to offer advice on a path which might lead to a helpful outcome. I do understand that you may decide you don't want to invest the time/effort in trying to get to someone at Schwab who has knowledge about the way they interface with Quicken; that's entirely your prerogative.