Referrals - Gift Certificates for QWin/QMac [Edited]

@NotACPA I think the idea of giving it as a paid gift is the idea. I don't think a single month is useful enough for new users to try it an evaluate it, and doing transactions of gift cards for less than $10 doesn't seem practical for Quicken selling it or as a meaningful gift. But I could envision them offering a 3-month or 6-month gift subscription. It wouldn't think such a product would be sold in stores, so there'd be no retail packaging and shipping involved, but I'd think such gift subscriptions could easily be sold on their website. The benefit to Quicken would be new users who could covert to long-term customers. and I like the idea of being able to gift someone a trial of Quicken with the underlying message that "I think this will help you manage your finances better". 😀

I do agree that maybe one month might not be the right period of time, but then again the current 30 day refund seems to think it is.

But a user who buys Quicken is already actively engaged, and if they want to try it out with the option of a refund, they will jump right in. Also, Quicken already has your money; the onus is on you to decide to seek a refund within 30 days.

That's very different than if someone received a month as a gift. They might not pursue a trial as vigorously, because they're not yet very committed to it, and because they don't have a financial risk if the 30 days expire. It would be in Quicken's interest to sell a longer gift subscription — perhaps 3 or 6 months, as I suggested — both to make more money upfront and to hope to engage the user enough to turn them into a long-term subscriber.