Do you have any thoughts about this?

skeleton567 · January 17

The past couple weeks I have been getting a barrage of emails which actually appear to be real that are offering Quicken subscriptions at a 60% discount. My instincts seem to indicate this is significant in a not-so-good way.

Snorkle · January 17

50%-60% off mobile and web subscriptions at quicken.com. That rate is good for one year.

Jim_Harman · January 17

Those discounts are for Simplifi subscriptions. It looks like they are downplaying the "Simplifi" name and emphasizing "Web and Mobile" as opposed to "Classic Desktop.'

Snorkle · January 17

At the bottom of the page I noticed that a Quicken Premier (desktop) subscription was 47% discounted. Again, one year, new subscriptions only.

skeleton567 · February 1

Here it is again. They are getting desperate. This is a very sad condition for what used to be a great product.

NotACPA · February 1

As you were previously told, this is for Simplifi … NOT the desktop product.

skeleton567 · February 1

Nota, what difference does the product make? This shows they are needing to sell. Sales make income.

jtemplin · February 2

"They are getting desperate."

"This shows they are needing to sell."

More likely: it's timely marketing. Folks are thinking about their tax returns now, with some pondering how they do their personal finances in general as a result.

Ever notice how, every year, the financial products like tax software (TurboTax, H&R Block, etc.) and Quicken have their sales around tax time? I've taken that opportunity a few times to purchase Quicken renewals from Best Buy or Newegg for much cheaper than Quicken's own offers.

Boatnmaniac · February 2

https://community.quicken.com/discussion/comment/20535470#Comment_20535470

This is for Quicken Simplifi as is shown in the ad. 50%-60% off for 1st year new subscribers is not uncommon at all as Quicken Classic is offered at about the same discounts for 1st year new subscribers a few times a year, as well. These kinds of discounts have been occurring for as far back as I can remember.

And this is a marketing strategy that is common for many other types of software, both subscription and non-subscription. The most common instances that I encounter (other than for Quicken) are with NOLO's DIY legal docs software and a variety of tax filing softwares (i.e., H&R Block, TurboTax, etc.).

The marketing thinking is that of those who bite and newly subscribe there will be some percentage who will end up being long-time subscribers well into the future and these repeat subscribers will largely have to pay the list price or at best a much smaller discount. And those repeat subscribers are very profitable for those companies.

Do you have any thoughts about this?

Comments

Categories