Is this for real?

Mods, how about an official answer?
-splasher using Q continuously since 1996
- Subscription Quicken - Win11 and QW2013 - Win11
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@splasher We’ve confirmed with our Marketing team that SMARI is one of our approved research partners, so the email appears to be legitimate.
Thank you!
-Quicken Anja
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@Quicken Anja Thanks for the response, but it still looks/smells fishy for the reasons pointed out by @jacobs, it just seems very unprofessional.
-splasher using Q continuously since 1996
- Subscription Quicken - Win11 and QW2013 - Win11
-Questions? Check out the Quicken Windows FAQ list2
Answers
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Hello @splasher,
I’ve reached out internally to find out more info and will get back to you once I know more.
Thanks!
-Quicken Anja
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There were a few threads on the forum back in January/February about Smari. No indication at the time that it wasn't legit.
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@Quicken Anja I forgot to mention, it showed up as an email.
-splasher using Q continuously since 1996
- Subscription Quicken - Win11 and QW2013 - Win11
-Questions? Check out the Quicken Windows FAQ list0 -
Assuming it's legit — and I think Quicken has used SMARI in the past — it seems poorly done for a top-tier market research firm. It doesn't even include Quicken's logo. (Of course that could be used in a scam, too, but why not even try to make it look legitimate?) More importantly, referring questions to the general web page for Quicken Support is a major red flag. Would a Quicken Support rep even have information about a market research study being conducted for management? Quicken should have established a web page or email address to confirm that SMARI is conducting an authorized survey for Quicken. Sigh.
Quicken Mac Subscription • Quicken user since 19930 -
@splasher We’ve confirmed with our Marketing team that SMARI is one of our approved research partners, so the email appears to be legitimate.
Thank you!
-Quicken Anja
Make sure to sign up for the email digest to see a round up of your top posts.0 -
@Quicken Anja Thanks for the response, but it still looks/smells fishy for the reasons pointed out by @jacobs, it just seems very unprofessional.
-splasher using Q continuously since 1996
- Subscription Quicken - Win11 and QW2013 - Win11
-Questions? Check out the Quicken Windows FAQ list2 -
@Quicken Anja Perhaps you can pass on the suggestion to your Marketing department that they create a webpage on the Quicken.com website which SMARI or other market research emails could direct users to, which would vouch for the authenticity of the company and the research study. As it currently looks, I’m certain some users the survey is trying to capture are ignoring it because it looks fishy.
Thanks.
Quicken Mac Subscription • Quicken user since 19933 -
I started the survey. It got TOO personal (and irrelevant) too fast.
I broke off after about 6 questions.
Q user since February, 1990. DOS Version 4
Now running Quicken Windows Subscription, Business & Personal
Retired "Certified Information Systems Auditor" & Bank Audit VP0 -
I decided to skip it when I asked if it was real, but I'm curious, what constituted "TOO personal"?
-splasher using Q continuously since 1996
- Subscription Quicken - Win11 and QW2013 - Win11
-Questions? Check out the Quicken Windows FAQ list1 -
I was involved with a similar action from another vendor recently. Besides the ideas that have been floated, Quicken might consider having a pop-up or some other "push" to the Quicken community (upon Quicken start-up?) within the program alerting us to the potential incoming survey. Would save a lot of angst. (OTOH, if the survey is to a small subset of the community, you have to weigh the benefits of such an approach.)
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@AndrewQ I imagine this survey is going to a small percentage of Quicken users. (I did not receive it.) If they pop up a message to all users about a market research survey, and most people don't ge the survey, then people will complain about why they weren't included.
That's why I think the easy solution is to have a page on their website this says, "If you have received an email from a company called SMARI about a market research survey for Quicken, Quicken can confirms that we have engaged them to conduct this survey on our behalf" — and the link on the SMARI email could point to the URL for that web page instead of telling people to contact Quicken Support. People who don't receive the email to participate will never know, and those who do can find confirmation that this is legitimate.
Quicken Mac Subscription • Quicken user since 19931 -
I don't know, once that page is there it would be just as easy for scammers to point to it - it only confirms that an email that's actually from SMARI is legit, it doesn't confirm that the email you received is legit.
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I don't know, once that page is there it would be just as easy for scammers to point to it - it only confirms that an email that's actually from SMARI is legit, it doesn't confirm that the email you received is legit.
Yes, I wasn't suggesting a permanent static page; it would need to be taken down when there is no survey activity taking place, and the URL should change each time (e.g. "quicken.com/support/smari-survey/02-2025" or something like that) … or at least the text would need to specify the time period (June 2025 or June 17-30, 2025) for the testing.
Quicken Mac Subscription • Quicken user since 19930 -
Just received this email. Had a brief look. Agree with @NotACPA. First questions were demographic in nature, then this one:
In the following set of questions, we aim to gain a deeper understanding of how you prioritize various aspects of your life. We understand that all of these aspects may be important, but everyone allocates their time and focus differently, given their current circumstances. We would like to know where your current focus lies today.
Stopped and deleted the email. Way too personal.
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I received this email 3 times already and every time I mark it as Junk.
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Thanks for providing that quote. I remembered that something was too personal, but not exactly what.
Too much going on in my life right now to keep track of stuff like that.
Q user since February, 1990. DOS Version 4
Now running Quicken Windows Subscription, Business & Personal
Retired "Certified Information Systems Auditor" & Bank Audit VP0 -
BTW, here was the multiple choice response to that question I posted above. Overall, sort of odd, especially when it comes from a non-Quicken person and email account.
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This might be of interest to some commenters on this thread. AFAIK, this is only available in CA.
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